That’s according to Miami Hurricanes head football coach Manny Diaz, who was speaking to the Miami Herald.
In 2015, Durant left the Oklahoma City Thunder for the Golden State Warriors in one of the most controversial free agency moves in recent history.
The move split fans because Durant was leaving a team that was essentially built around him and Russell Westbrook to join a team that had just been to two straight NBA Finals.
The Warriors had won the championship the year before, and had gone 3-1 up against the Cavaliers in the 2016 Finals before LeBron James inspired a Cleveland comeback.
Warriors star Draymond Green reportedly phoned Durant in tears from the car park after losing game seven and convinced him to join.
But Diaz explained that it gives a disadvantage to the teams with poorer records, because players want immediate success as a direct result of Durant’s move.
“Look, the world has changed,” he said.
“And I’m going to blame the NBA.
“Once Kevin Durant went to the Warriors after they were 3-1 up when he was at Oklahoma City, kids want to go where the winning is.
“So, that’s hard because you have to create the winning to get them to come where the winning is.
“So, there’s a natural tendency to be drawn to the places that are currently on top.
Durant is set to leave the Warriors this summer as he approaches free agency.
The star is heavily linked to the LA Clippers and he is reported to want to lead his own franchise.
He will be able to talk to teams in the summer if he opts out of the final year of his contract with the Warriors.